The Eiler Family:
Jasper, Brook, Owen and Austin
Farms and family have been central to the Eiler family since they were little sprouts themselves. As a kid, Jasper explored his great-grandparents’ Santa Barbara orchards, picking avocados and citrus along the way. Brook spent long afternoons riding on her grandfather’s tractor on her family’s fifth-generation farm in the Central Valley.
When they met, farming was one of the first things they talked about. Jasper was wearing a variety of hats at Goleta’s Fairview Gardens, including everything from managing sales to introducing children to sustainable farming. Brook had been focused on transforming her family’s 100-year-old raisin monoculture into a diverse farm incorporating native valley oaks to pomegranate trees, and more. Starting in 2009, their skills came together at Shepherd Farms, with Jasper managing the CSA and farm-based education programs and Brook designing an event space on the farm for dinners & other events.
In 2011 they both decided that they wanted to take their love of farming and local, thoughtfully sourced produce to the next level. They are building on all their experience with Harvest Santa Barbara and the link it creates between local farms and customers in the region. Since taking ownership of the business, Harvest Santa Barbara has seen excellent growth meaning that high quality, fresh produce is getting into more local kitchens and retail space than ever before.
The Eiler family has two young farm-lovers as well. Owen and Austin can eat their fair share of delicious, local produce too! We want Santa Barbara’s kids - and people of all ages - to share the same connection to local farms that we’ve been fortunate enough to experience.
Favorite vegetables: Carrots from The Garden Of….., potatoes from Roots Farm & Brook loves cauliflower! She tosses it with olive oil, capers, turmeric & salt; and then roasts it off in the oven.
Harvest Santa Barbara has strong roots in the area. From 2005 until 2012 it was known as Farmer Direct Produce Network and managed by Wesley Sleight, Anna Breaux, and Sam Edelman. They started the business after spending many years with the Santa Barbara Farmers’ Market Association, where they built strong connections with farmers and wanted to help share the bounty with the local community.
Sam is now the Executive Director of the Santa Barbara Farmers’ Market Association. Wesley and Anna are married and farming in North Carolina with their son, Finn. Next they plan to bring their family’s 300-year-old farm in upstate New York back into production.